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1-1 Discussion Sport as Business

1-1 Discussion Sport as Business

Q For this discussion topic, you should revisit Chapter 1 of the textbook with a particular focus on the “Sport as Business” section by Andrew Zimbalist. From your reading of Chapter 1, how do you think that different sports leagues differ in terms of their level of exposure? Is this the same of professional leagues and college sports leagues? Use your textbook, SportsBusiness Journal, or other outside sources to support your thinking. In your response posts to your peers, state whether you agree with their posts and provide a rationale for your position. Use properly cited sources where appropriate. Refer to the Discussion Rubric for directions on completing this discussion.

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From your reading of Chapter 1, how do you think that different sports leagues differ in terms of their level of exposure? Is this the same of professional leagues and college sports leagues? Use your textbook, SportsBusiness Journal, or other outside sources to support your thinking. In your response posts to your peers, state whether you agree with their posts and provide a rationale for your position. Use properly cited sources where appropriate. Refer to the Discussion Rubric for directions on completing this discussion. It is true that different sports leagues differ in terms of their level of exposure by the media coverage done by the media companies and their personnel. There are also organizations which engage in developing and commercializing content associated with sports activities and sports environment. The frequency and influence or effectiveness of the activities of these organizations can make differences in the level f exposure of sports leagues. A great example of developing sports content and obtaining brand-loyal spectators and consumers is NFL. This is because there are consistent and regular advertisements developed and showcased by NFL in social media as well as television and print media. There have been promotions of NFL by launching mobile games and video games (Su et al., 2020). There